jinro soju zero sugar

For this commercial pitch, Creative Director Chris Choe reimagined Jinro’s frog mascot as 007, using the sleek energy of James Bond to promote Jinro's Zero Sugar Soju.

 

Inspired by several James Bond films, Chris saw a unique opportunity to blend the suave, action-packed vibe of the iconic spy with the health-conscious theme of Jinro’s Zero Sugar Soju.

 

The concept was designed to resonate with both Eastern and Western audiences, merging fun and fitness in one dynamic character.