OTOKI PPUSHU PPUSHU

As part of Otoki's rebranding initiative to globalize their identity, creative director Chris Choe developed a commercial pitch designed to align with their new marketing direction.

This project focused on appealing to a global audience while retaining the charm of their brand mascot, Yellows. The pitch strategically combines  storytelling with current brand visual elements to resonate with diverse markets, ensuring Yellows becomes recognizable and a beloved figure as Otoki expands its international presence.